However, once they close this tab and type in something else on the search bar, they will see ads based on that search (not about pens). So, for example, someone searching for stationary will see ads about pens. Instead, it simply shows ads to customers based on what keywords they put into the search bar. While this engine (like its rivals) generates revenue through ads, it doesn’t use the data it has on its users to target ads toward specific customers. Unlike other search engines, DuckDuckGo keeps no tabs on the search analytics of its users. What Makes DuckDuckGo Safer Compared to Other Search Engines? No Recorded Search History This search engine is perhaps best suited for people who don’t have much use for the versatility of features that Google offers but wish to have no one utilize their search analytics. This means that each time you open this search engine, it will be like opening it for the first time. Its dedication to privacy surpasses even the titans of the industry because it keeps no tabs on your search history. Is DuckDuckGo Safe?ĭuckDuckGo is considered to be one of the safest search engines out there. In addition, DuckDuckGo features its pallet of apps and extensions compatible with all of the major browsers.Įven with these apps and extensions, though, this search engine lacks a great variety of features that would be available on other major search engines like Bing and Google, but that’s because DuckDuckGo was never meant to compete with its rivals based on services and features it has positioned itself in the market as one of the safest ways to browse things over the internet without having your privacy invaded. Overall, users find the public interface of DuckDuckGo to be very similar to Google, Bing, and other powerful search engines.
This allows DuckDuckGo to break free from the downsides of its rivals, i.e., it does not show region-based results meaning that everyone is exposed to the same kind of knowledge. DuckDuckGo sets itself apart from Google and other mainstream search engines by keeping no track of its users’ search history, pattern, and other analytics. DuckDuckGo is a search engine that prioritizes its user’s privacy and data security over personalized ads and search results.
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